A Fashion Photographer’s Perspective: Capturing Peppermayo’s Blume Collection in Melbourne


There’s nothing quite like the thrill of capturing a new collection launch. When Peppermayo invited me to document their Blume collection in Melbourne, I knew I was in for a visual treat.
The transformation of Two Ton Max warehouse space took my breath away. The branded photo wall parted to reveal an intimate dinner setting that was a dream to photograph. The serpentine table, draped in flowing fabric, presented a challenge that every event photographer relishes – how to capture the essence of design in a still image.
I’m always on the lookout for unique details that tell a broader story. The floral arrangements featuring mushrooms and chestnuts, hand-painted name cards, and charming blue chairs all provided opportunities for compelling close-ups. These elements helped me weave a visual narrative that went beyond just showcasing clothes.
Lighting is always crucial in fashion photography, and this event was no exception. I found myself constantly balancing the warm glow of candles with dramatic spotlights, and flash photography. This interplay of light sources allowed me to create depth and mood in my images.
Creative Design: @withsmee
Furniture: @danneventhire
Floral: @tremellabotanicals
Photography: @dijana.risteska