I had the privilege of capturing the opening of the most beautiful and custom-made furniture store in Melbourne, Zenn Design.

One of the things I love about photographing this furniture designer store launch was the opportunity to get a closer look at the attention to detail and creativity that goes into each piece. There is a level of artistry and care that is evident in every piece.

But my job as a a store launch photographer goes beyond just taking pictures of the furniture. It’s about telling the story of the designer and the inspiration behind their work. It’s about showcasing the unique atmosphere and décor of the store. And it’s about capturing the special moments and details that make the launch event stand out.

To do this, I work closely with my clients to understand their vision for the event and what they hope to accomplish with their photographs. I take the time to scout out the best angles and lighting, and I make sure to get a variety of shots – wide angles to show the entire store, close-ups of the furniture pieces, and candid shots of customers and staff.

I also take the time to carefully edit and retouch my photos to ensure that they look their best.

Click here for other store-opening event photography samples.